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Restricting access to your content?

Are you putting up barriers for your customers?

It seems to be the norm these days; valuable content on a website is hidden behind a form – in the hope that getting potential customers to leave their contact details – which can then be handed over to sales as leads.

There are good reasons for doing so, of course. For most marketing automation software solutions, getting the contact details of your website visitors is the way they get the leads into their funnel. But this tactic could also be costing you leads and potentially customers – and unless you are a big established brand – with an enormous daily website traffic – and you can afford to turn away customers, are you sure that it is not better to remove the barrier (that the form really is) and let your content be downloaded and read by as many potential customers as possible?

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