Unsurprisingly, my recent article ‘Why Social Media is a waste of time in BtB marketing’ received a lot of pushback from people who disagreed with my views and find social media to be valuable in a BtB context.
This is great – it started a discussion – and probably made a lot of people consider whether they are doing the right thing when it comes to their Social Media Marketing efforts.
Social media always seems to create a lot of buzz, what’s trending, what’s not; everyone seems to be involved. But, if you are in B2B marketing, is there actually a positive ROI to be found from using social media? We often hear success stories – but how many of these are actually from the B2B side? Take a moment to consider this.
My guess is that you will come up with… Zero!
But, is that really so surprising?