Restricting access to your content?

Are you putting up barriers for your customers?

It seems to be the norm these days; valuable content on a website is hidden behind a form – in the hope that getting potential customers to leave their contact details – which can then be handed over to sales as leads.

There are good reasons for doing so, of course. For most marketing automation software solutions, getting the contact details of your website visitors is the way they get the leads into their funnel. But this tactic could also be costing you leads and potentially customers – and unless you are a big established brand – with an enormous daily website traffic – and you can afford to turn away customers, are you sure that it is not better to remove the barrier (that the form really is) and let your content be downloaded and read by as many potential customers as possible?

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Social Media Marketing vs. Content Marketing

Unsurprisingly, my recent article ‘Why Social Media is a waste of time in BtB marketing’ received a lot of pushback from people who disagreed with my views and find social media to be valuable in a BtB context.

This is great – it started a discussion – and probably made a lot of people consider whether they are doing the right thing when it comes to their Social Media Marketing efforts.

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Content marketing – what’s all the fuss about?

I’ve been around marketing for a long time, and I’m getting really tired of having the words “content marketing” shoved in my face all the time. Before anyone starts calling me a dinosaur who needs to keep up with the times, I have two things to say. I believe in everything that content marketers spout about, and it’s nothing that we all shouldn’t have always been doing.

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